Las Vegas is known for its dazzling lights and entertainment, but this summer, it’s adding a new attraction to its lineup: an immersive art exhibition that explores creativity as a vital force in our lives.

Creativity Is a New Formula for Life is an international exhibition presented by the Augmented Society Network in partnership with the RSA (Royal Society for the Encouragement of Arts, Manufactures and Commerce). The exhibition runs from June 16 to September 12, 2025, at the Historic Fifth Street School Mayor’s Gallery, located at 401 S. Fourth St., Las Vegas, NV. Gallery hours are Tuesday through Friday, 8:30 a.m. to 6:30 p.m. PT. 

The opening reception is scheduled for Wednesday, June 18, from 5 to 7 p.m., and all are welcome to attend. 

Curated by Zoë Camper and Julie Samuels, the exhibition features works from 32 artists, thinkers, and creators from around the world. It invites visitors to explore the intersections of art, technology, and community, challenging conventional boundaries and inspiring new ways of thinking. 

Continuing their mission to connect creative thinkers from around the world, both RSA Fellows and non-Fellows, this project was born out of conversations following the success of their 2021 education paper, An Opportunity to Reimagine Learning.

For those unable to attend in person, the exhibition is also accessible online through immersive virtual reality galleries, allowing global audiences to explore the artworks and join the conversation from anywhere in the world. The PCM Immersive Staging Company has an exhibition brochure and media pack for more information.

This exhibition is a response to the shifting values in our society, emphasizing that creative thinking is not optional but essential. As we face increasingly complex and unpredictable challenges, creativity helps us adapt, reimagine, and move forward with resilience.